Questions I ask my clients before I start copywriting | Simply Marcia


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Questions I ask my clients before I start copywriting

Having written copy for many years now, I know that the key to copywriting success comes down to finding out and understanding as much as possible about a client’s business, their product or service, their customers and competition.

My fail safe way of doing this (beside my own research), and covering everything needed to get started involves an in-depth client brief –
based on a number of key questions. So before writing a word, these are the questions I ask my clients:

BACKGROUND
Tell me about your business. What’s the story / background?
What do your produce / what service do you offer?
What do you like most about your product or service?
What’s the main objective(s) for this project? What are you looking to achieve?

TARGET AUDIENCE
Who is the target audience? Tell me about this audience and what their needs are.
Who is your ideal customer? Tell me about them.
How can your product or service help solve a problem for your audience?
What’s the main call to action? What do you want your audience to do?
Do you have testimonials?

PRODUCT / SERVICE
Describe your product or service. What’s your USP?
What are the key benefits of your product or service?
What are the key features of your product or service?
Tell me about pricing.

COMPETITION
Who are your main competitors?
What do you do better or differently from your competitors?
Is there another business you’d like your business to emulate?

WEBSITE
How does your audience find your website? What are the main sources of traffic?
What is your preferred writing voice? What is the tone and style? Friendly, formal, casual, fun, informative …
What are the key words or phrases you would use to describe your product / service?
Walk me through the purchasing process.
Final question – is there anything else your audience should know about your products or service?

I hope this helps! Do you have other questions you ask your clients to find out about their business, products or service?

Thinking about going freelance? Here are my tips!

If you’re thinking about hiring a freelance copywriter (like myself!), have a read of my blog post BENEFITS OF USING FREELANCERS. You can also find me over on LinkedIn – maybe we could work together?


The end of the ‘working’ week – hooray – you’ve made it …

… now all mummy needs is (any one of the following):

A large (home-poured) g&t

a 1L bottle of Gordon’s (love Gordon!) is currently on offer at the good ol’ Co-Op for £19.00
or
a 1L bottle of Bombay Dry London is £17 – track it down at your local Sainsbury’s 🙂
or
whip along to Waitrose to grab a 1L bottle of Bombay Sapphire (love!) for only £17.70!!

A glass (or more – probably!) of bubbly, fizzy stuff

Sainsbury’s have an offer on their Edizione 789 Di Mondelli Prosecco 75cl (it’s super-yum) – it’s £6.75 (normally £10) – sounds like a deal-breaker to me!
or
hot-foot it to Mr Tesco and grab a chilled bottle of Plaza Centro Prosecco 75cl for £6.50 a bottle.
or
amble (as in rush!) over to your nearest Asda and stock up on their Extra Special Prosecco – it’s another £6.50 bottle!

Decisions … (basically, which supermarket is closest …).

Happy Friday 🙂 x